Another Stupid Microsoft Name

Who names things at Microsoft and why do they still have a job? Next up is the NoDo phone, due in March. NoDo? How do you even pronounce that and what does it mean? No Dough, as in, these things will surely bomb? I think you can assume that anything that begins with "No" is probably not going to be very successful consumer product. At least they're paring this with the succinctly and cleverly named "Windows Phone 7 software."